Building a Real Estate Brand that Becomes the Market

Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience


You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:
• The difference between branding and marketing
• Why focusing on demographics distracts from the big picture
• How to find your brand purpose, values, and story
• How to grab your audience’s emotions in your marketing

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.


In this episode, we discuss…
00:00 – About Marc
03:20 – Marketing vs. Branding
06:40 – Your brand purpose
10:20 – Mass marketing is a big problem
14:20 – Speaking their language
17:30 – Emotional benefits
20:00 – Demographics and the bigger picture
24:20 – Brands make promises
30:56 – Stop conversational marketing
35:40 – Don’t stagnate

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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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By: Tom Ferry
Title: Building a Real Estate Brand that Becomes the Market
Sourced From: www.youtube.com/watch?v=XyU2vENDtLM

Here are the 3 highest-rated drones on Amazon in 2022

Frequently Asked Questions

What do you need for drone photography?

Drone photography involves more than simply flying a camera. You need to think about many things when planning and executing a drone photography shoot. From finding the right location to getting enough insurance, a successful drone shoot is possible.

The most important thing is to ensure you have permission to fly drones in the area you plan to shoot in. This involves finding out if there are restrictions regarding where you can fly or where your drone can be operated. If there are, you may need to apply for a license to fly them in these areas.

You also need to check what regulations apply in your country. You may need a permit to fly drones in some countries. Others limit the number you can make in a given time period.

To fly drones safely and securely, you must have permission. Many local businesses offer landing pads to rent for a fee. You will also get storage space. A dedicated landing pad can also be purchased.

Before you can even start shooting, you need to choose the drone that you want to use. Different drones offer different capabilities and features. For example, fixed-wing drones are typically less expensive and easier to handle, while multirotors have more power and stability.

Once you have decided what type of drone you want, you will need the equipment. The equipment required to operate a drone camera includes a remote controller and gimbal as well as batteries and memory cards.

A gimbal stabilizes the camera during flight, making it easy to capture sharp images without worrying about shaking hands or dropping the device. To ensure the drone stays stable, the gimbal attaches to its body.

Remote controllers enable you to pilot your drone remotely. These controllers have joysticks and buttons, which allow you to control the drone's direction, speed, direction, and altitude.

The batteries power the drone's cameras and motors. Memory cards store photos taken by it. You will need to ensure enough battery life so that your drone can take clear photos.

Once you've decided on the equipment you will need, you can start to plan where to take your photos. Do you plan to take photos outdoors or indoors? Will you be photographing architecture or landscapes in your home? Which area are you going for? These factors will influence how you prepare for your shoot.

If you intend to shoot inside, lighting is a must. Multiple lights are the best way to illuminate a room. Consider placing one large lamp above the subject and another near the center. Another light is close to the floor.

Outside, you need to be aware of wind conditions. Windy days can cause problems for drone pilots because they can get blown off course. You should always take off only when the weather is calm.

Consider whether additional equipment such as stands or tripods is necessary when you select your location. These items will allow you to keep your drone level so that you don't lose high-quality shots.

An outdoor shoot should be between 10 am to 4 pm. During this time, there won't be too many people around, but there will still be enough light to create great photos.

To conclude, drone photography isn't just fun and incredibly useful for capturing stunning aerial photographs. By following some simple steps, you can start creating amazing images today!

Is it okay to fly a drone at night.

Drones are growing in popularity every day. Drones not only provide incredible aerial shots of homes and businesses but also allow for the delivery of goods and surveillance of large areas. However, drones are still subject to very few regulations. Some states in America have banned them altogether, while others have restricted where they may operate.

While flying drones during daylight hours are relatively safe, there are still risks involved when operating them at night. Your safety and that of other pilots may be endangered if you fly your drone at night. This is because drones are difficult to see obstacles and hazards. Pilot errors could result in an accident.

Drones become more popular. This means that it is essential to learn how drones can be safely operated. There are two main types: fixed-wing, and rotary wing. Fixed-wing drones can be controlled more easily than rotary wing models. A fixed-wing drone usually has four propellers, while a rotary-wing model only has one.

To avoid potential accidents, you should become familiar with your local laws and ensure that your drone is always within your reach. You should also ensure your drone is equipped with lights. Make sure they flash red or green. This will make it easier to identify potential dangers. Protect your camera lens from damage if you intend to take photos. Also, it is advisable to wear protective goggles whenever you are flying your drone.

Flying drones at night poses a number of dangers, including collisions with power lines, trees, and buildings. A drone could also become lost or fall from the skies. Your drone must be kept clear of obstacles and keep close to the ground. Drones are also vulnerable to sudden weather changes and wind gusts. These factors can affect your drone's flight and lead to it landing on its feet.

Drones are becoming more popular but they can pose health risks. These devices emit noise that can cause headaches and damage to the ears. A drone's vibrations can cause physical and emotional damage. Flying drones without a license can result in fines and legal action.

Follow these guidelines to avoid drone accidents. Your drone must be kept within your line-of-sight when you are flying it. You must adhere to airport restrictions when flying near airports. You should be extra cautious when flying your drone above water as this increases the likelihood of a collision.

Is it possible to make money from drone photography?

A lack of products to solve the problems inherent in flying drones is the biggest obstacle for photographers looking to make money from them. You can enjoy the experience by using quality equipment and software.

Also, you need to be aware of liability and insurance issues. This is why most photographers opt to take photos from the ground. You could get paid for your efforts if you use a totally new method of photographing images.

In the way they capture light, drones look very similar to video cameras. So why not use the same technology to create amazing photos?

Companies are already making significant progress in the creation of high-quality aerial photos. We've spoken before about DJI and GoPro. Now, we are seeing more companies join the space.

These cameras are great for ground photography even though they were made for aerial photography. The major manufacturers have invested heavily in the development of their imaging technologies.

You'll soon be able buy a drone capable of taking incredible photos and 4K video. We may already be seeing this happen. DJI, for example, has released higher-resolution versions their Phantom series of drones.

DJI has just released the Inspire 2 with a 12-megapixel sensor that can shoot at 5120x3456 pixels. You can also shoot 8-bit RAW files at 30 frames/second if you wish.

You can certainly make money from drone photos.

What should I know about the laws regarding drone photography?

The Federal Aviation Administration (FAA) regulates drone flights. Local laws might also apply to drone flight operations. For information on drone flying regulations in your state, contact the transportation department.

The FAA requires drone owners to obtain a license in almost all cases. The FAA has published guidelines regarding licensing. Learn more about these guidelines by clicking here.

Drone operators in some states must register their drones to the government. Learn more about drone registration in our Guide to Drone Registration.

Statistics

• 60 second video with branding, captions, contact information, and music Strip / Convenience / Neighborhood / Community Centers pricing per center (up to 400,000 sq ft) PLACE ORDER (dronebase.com)
• Among the biggest improvements, the Skydio 2+ has over the standard 2 is a 20% longer battery life, longer range if you add the Beacon, and a neat AI video creation tool called Keyframe. (thedronegirl.com)
• Here's proof: according to an analysis of FAA drone registration numbers by drone market research and data group Drone Industry Insights, DJI had a 76.8% market share in the U.S. (thedronegirl.com)
• Though the Mavic 3 is about 50% heavier than the Mavic Air 2, it's still conveniently sized. (nytimes.com)
• Regional & Super Regional Centers pricing per center (400,000+ sq ft) PLACE ORDER (dronebase.com)

External Links

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• Geo Zone Map Fly Safe DJI


• DJI FPV Redefine Flying DJI

[TAG16]

• Spreading Wings, S1000+ - Your DSLR For Flight


• Buy Zenmuse Z3 - DJI Store

How To

How can I improve my drone images?

The drone photo is a fantastic way to capture incredible images. If done correctly, the results can be even better than photos taken with a DSLR.

You can improve the quality of your photos. You should make sure that your settings are appropriate for the model you are photographing.

Some tools and apps can help you edit your photos after taking them. Adobe Photoshop Lightroom lets you import multiple files at the same time and allows you to adjust each shot individually.

You can also crop out and enhance certain parts of your image. This includes cropping out unwanted objects and changing lighting and contrast.

Snapseed also offers basic editing tools such as cropping or brightness adjustments and color correcting.

The most important aspect of post-processing, however, is ensuring that your final product looks professional.

This includes knowing how to properly position your camera and how to correctly set it up.

Make sure you choose the right settings for your lens. For example, if you're shooting landscapes, choose a longer focal length (such as 200mm), while if you're shooting close-ups, go for a shorter focal length (such as 50mm).

Finally, learn how you can shoot in RAW format. This gives you more control over the final images.

These techniques will allow you to create breathtaking drone images that will amaze everyone.