Secret Behind Mark Rober's Viral Drone Video

Mark Rober's Drone Video is Going Viral. But Most People Missed a Secret in His Video

In March 2023, Mark Rober released a video YouTube will never forget. It wasn't another crazy science experiment or prank. This video's about how engineers in Africa are saving lives with drones.

But there is more to the video than meets the eye.

Because 10 years ago, Jeff Bezos' announced that Amazon will start to deliver with drones. Instead of trucks in traffic, life saving medicine or snacks could fly over in minutes. But in 2023, Amazon's drone program still hasn't taken off.

So how did a startup succeed where Amazon's failed?

Well the drones in Mark's video, look nothing like the average drone. But Amazon's drones look exactly like the average drone. It's noisy, dangerous, and starts fires. Amazon might be too focused on making money, trapping them in the Innovator's Dilemma. And the secret is these guys in Africa are beating Amazon. That's why...

Sources/Further Reading:

[https://www.youtube.com/watch?v=DOWDNBu9DkU&t=59s](https://www.youtube.com/watch?v=DOWDNBu9DkU&t=59s)

[https://www.youtube.com/watch?v=Fbq6gQVLhWE](https://www.youtube.com/watch?v=Fbq6gQVLhWE)

[https://en.wikipedia.org/wiki/Delivery_drone#:~:text=21 airworthiness certificate.-,Early experiments,lightweight commercial products using UAVs](https://en.wikipedia.org/wiki/Delivery_drone#:~:text=21%20airworthiness%20certificate.-,Early%20experiments,lightweight%20commercial%20products%20using%20UAVs).

[https://en.wikipedia.org/wiki/The_Innovator's_Dilemma](https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma)

[https://dronexl.co/2023/01/20/amazon-prime-air-layoffs-flight-operations/](https://dronexl.co/2023/01/20/amazon-prime-air-layoffs-flight-operations/)

[https://www.nytimes.com/2018/09/04/technology/amazon-stock-price-1-trillion-value.html](https://www.nytimes.com/2018/09/04/technology/amazon-stock-price-1-trillion-value.html)

[https://www.theverge.com/2022/4/11/23020549/amazon-struggling-drone-deliveries-prime-air-bezos](https://www.theverge.com/2022/4/11/23020549/amazon-struggling-drone-deliveries-prime-air-bezos)


Did you miss our previous article...
https://busybeefilms.com/drone-videos/how-to-fake-a-drone-shot-with-your-phone-mobile-filmmaking-tips-for-beginners