Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.
Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market.
You’ll learn:
• The platforms to leverage
• The best ways to tell stories with your content
• How to make sure everything you post comes back to serve you over the long haul
• And much more!
If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.
In this episode, they discuss…
0:00 – Introducing Shannon Gillette
1:25 – Building a brand in an unconventional way
4:29 – The decision to become an influencer
6:35 – Leveraging the media of the day
9:46 – Platforms to leverage
12:49 – Shannon’s advice on branding
14:42 – High-level strategies
17:55 – How to do the research
20:20 – The basics and benefits of a brand
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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj
For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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And if you’re serious about building your social media presence, be sure to check out:
-MarketingPRO: Cracking the Social Code with Jason Pantana
https://www.tomferry.com/marketingpro/
-The Sales & Marketing Edge locations nearest to you
https://www.tomferry.com/edge/
-Our free guide to mastering YouTube
https://www.tomferry.com/agent-tools/youtube-charisma-offer/
And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.
https://pages.tomferry.com/free-real-estate-training-videos/
By: Tom Ferry
Title: Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing
Sourced From: www.youtube.com/watch?v=etnAHzQhz-4
Check out the 3 highest-rated drones on Amazon in 2022
Drones offer amazing opportunities for aerial photography. Drones are extremely useful in capturing aerial images and video footage. Drones can also be useful in surveying land and taking measurements.
These devices are often used for commercial purposes such as mapping large areas or checking construction sites. There are many uses for these devices beyond their business purposes.
Drones provide entertainment value for friends and families. These drones can be flown in many ways, allowing you to explore new areas. Drones can also be used to capture photos and videos of special events or celebrations.
Drones can be used in a variety of ways. If you've been wondering how to make the most out of your flying machine, keep reading to learn more about these incredible tools.
Drone flight regulations are controlled by the Federal Aviation Administration. Local laws may also apply in addition to the FAA regulations. For information on drone flying regulations in your state, contact the transportation department.
Most drone owners will need to apply for a FAA licence. The FAA has guidelines for licensing. These guidelines can be found here.
Some states require drone operators to register their drones with the government. Visit our Guide to Drone Registration to learn what you need to do.
Drone photography requires more than just flying a plane. When planning and executing a drone shoot, there are many things to take into consideration. From finding the right location to getting enough insurance, a successful drone shoot is possible.
The most important thing you can do is make sure that your drones are allowed to fly in the location you want to photograph. You should check to see if there are restrictions on where and how you can fly your drone. You may need to apply to fly your drone in restricted areas if there are.
It is also important to verify the laws in your country. Some countries require drone pilot permits, while others restrict the number of flights that can be made within a certain time frame.
Not only will you need permission to fly drones but also where to safely land your drone after each flight. Many local businesses offer landing pads to rent for a fee. You will also get storage space. Alternatively, you could buy a dedicated landing pad.
Before you begin to shoot, you will need to decide which drone you want. Different drones are equipped with different capabilities. Fixed-wing drones are cheaper and easier to control, while multirotors are more powerful, stable, and reliable.
After deciding what kind of drone you want to use, you'll need to choose what equipment you'll need. The equipment required to operate a drone camera includes a remote controller and gimbal as well as batteries and memory cards.
A gimbal stabilizes the camera during flight, making it easy to capture sharp images without worrying about shaking hands or dropping the device. The drone's body attaches to the gimbal to ensure that the camera stays steady.
Remote controllers allow you to control your drone from anywhere. These remote controllers include joysticks or buttons that allow you to move your drone forwards, backwards, left, right, and adjust its altitude.
The batteries power the drone's cameras and motors. Memory cards store photos taken by it. A sufficient amount of battery life is necessary to ensure clear images are taken by the drone.
After you have selected the equipment, it is time to decide where you will shoot. Do you prefer to shoot outdoors or indoors? Are you going for architecture or landscape photography? What are you planning to shoot? All these factors influence the way you need to prepare for your shoot.
If you plan to shoot indoors, lighting is an important consideration. Multiple lights can be used to brighten a room. Try placing one large light above the subject, another near the middle, and a third closer to the floor.
You need to take into account wind conditions when outdoors. Drone pilots who are flying drones on windy days may be at risk of being blown off their course. Take off only when the weather permits.
If you are going to be bringing extra equipment like tripods or stands, consider whether this is something that you will need. These items will ensure that your drone is level and stable so you don’t lose any quality shots.
Outdoor shoots should be done between 10 and 4 pm. This time there won't many people, but enough light will allow for great photos.
To conclude, drone photography isn't just fun and incredibly useful for capturing stunning aerial photographs. Just follow these steps and you can begin creating stunning images today!
It takes practice to fly a drone. Drones are more stable than regular aircraft but it takes practice to become proficient. If you are a beginner, it is advisable to practice indoors and close to your home.
Three skills are necessary to learn how to fly a drone. These are hovering, takingoff, and landing.
Take Off
You simply lift the drone up into the air by taking off. To do this, press the button on the controller until the drone starts moving upward. Once the drone is at a certain height stop pressing the button.
Hovering
Hovering is a way to keep the drone still in midair. To hover, hold down the right or left trigger while pressing on the throttle. You can move the drone by tilting the controller by holding down both triggers.
Landing
Landing is when the drone returns safely to the earth. To land, let go of the throttle and gently tilt the controller towards the ground. The drone will slow down and eventually land.
If you feel comfortable flying your drone, take it out of the house. Make sure you don't crash into anything.
If you're serious in starting your own business, it's essential to have a great product. You must have a great product if you want to be seen.
Many photographers don't know how to sell themselves. They try to convince someone else to purchase their stuff rather than convincing them to do it.
However, if you want to start your own business, you won't have the luxury of waiting for others to allow you to do so. You will have the ability to find customers today.
That means you'll need to create a compelling story that helps them figure out why they should buy your products instead of somebody else's.
You'll also need to come up with an effective strategy for marketing those products. Even if you do all of that, it's possible to fail because you don't know how to correctly price your products.
You might decide to charge too little. You may charge too much. Either way, you're probably making a mistake if you don't know what you're charging.
You can avoid making these mistakes by starting to think like a businessman. However, this doesn't mean you must become a businessman. What it means is that you must learn how to value your time, money, and effort.
You must also develop strategies to measure the success of your company.
Once you've got a handle on pricing, you can finally focus on building the best possible product. A product that's both profitable and creative.
A product that solves your problems and gives you real benefits.
One that stands apart from the rest.
Once you have built the product, it's ready for launch. You'll also be ready to build your brand.
It doesn't matter if you are a professional photographer or amateur, a drone is able to take amazing photos. It will make it easier to start your career as a photographer. You will be able to improve your skills. You can also grow your company.
Drones have been a very useful tool in capturing stunning shots of nature. Drones offer the perfect solution for taking stunning photographs of nature and wildlife, as well as beautiful landscapes.
Mountain, deserts, lakes and oceans are all great places to use drones. Drone enthusiasts often capture scenic views of their hometowns and other local attractions.
To discover new areas, you should shoot at night when the lights illuminate it. You can also try shooting during different seasons, especially winter, when snow blankets the ground.
Here are some tips for great drone photos